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How to design a PR campaign for your hotel
Today we’re joined by Lissa Gruman, a partner at Gruman & Nicoll Public Relations specializing in getting media coverage for hotels. Our conversation – shared in three parts – explains how to...
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How to get media coverage with stories and unique amenities
Today we’re joined again by Lissa Gruman, a partner at Gruman & Nicoll Public Relations specializing in getting media coverage for hotels. This second installment of our three part-conversation...
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Mixing traditional PR with new media to reach journalists and consumers
Today we’re joined again by Lissa Gruman, a partner at Gruman & Nicoll Public Relations specializing in getting media coverage for hotels. This final installment of our three part-conversation...
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Angela Schwartz of TravelPort on designing a successful CRM strategy
Today we have a guest post from Marco Saio from EyeForTravel and Angela Schwartz from TravelPort – who will be presenting at next month’s event in Atlanta. Customer centricity slices across a number of...
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Case study: How Orange Lake Resort started their social media program
The following is an exclusive excerpt from Cathy Ann Sauer’s (@cathyannsauer) Orange Lake Resorts case study, which you can download in its entirety, below. To help initiate your social media program,...
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Customer loyalty specialist Iain Pringle on the future of guest engagement
Iain Pringle – Head of Customer Insight and Loyalty for The Mileage Company – believes that identifying, engaging and acknowledging the preferences of frequent guests through a loyalty program can...
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Facebook Research: 6 Ways to Achieve and Sustain Success
Doug O’Reilly, Oliver Sohn and their Seventh Art Media team reviewed about 2,500 Facebook page posts by 75 hotel brands and identified six key elements that influence success. The following is a...
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Roger Marquis explains how to use 2D bar codes for marketing & promotions
Today I spoke with Roger Marquis – a 2D bar code strategist – on the application for bar codes in hospitality marketing, and how he sees this area developing in the future. First, what is a 2D bar...
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Curating Cool: Sabine de Witte and Patrick Mulder reveal digital content...
Sabine de Witte and Patrick Mulder are curators of cool. Splitting time between Amsterdam, Barcelona, and other hip cities around the world, they represent the quickly growing number of young,...
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Bring Home a Memory: Social Hospitality, Wine, and The Waldorf
Social hospitality and wine are a great mix for the Waldorf Astoria NYC. The Waldorf in NYC makes memories! I always enjoy a glass of wine when I arrive at my destination. The Bull and Bear Wine...
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